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PTSC’s Marketing Department and Management Team recognised that its Bus Fleet and Terminals offer tremendous advertising opportunities and a decision was made to explore this potential.
In 2012, through a tendering process, Advantage Advertising Services Limited developed a proposal which demonstrated a vision to develop PTSC’s Terminals and Bus Fleet into dynamic communication mediums that will engage and excite the general public with brand messages that will be impossible to ignore.
Advantage Advertising is the sole authorised retailer of advertising space on all PTSC real estate including terminals and the Bus Fleet. The Agency also partnered with preferred supplier, Label House Group to facilitate, fabricate and install all forms of signage on PTSC buses and in terminals. Its responsibility includes ensuring that all contracts, invoices and payments are properly managed and submitted to the PTSC Board.